Last Updated Apr 18, 2011 11:11 AM EDT
What color is your SEO hat?
Are you a white-hatter who does everything by the book? Most companies claim that when it comes to search engine optimization (SEO) ,they're completely legit. They read Matt Cutts' blog religiously and follow the industry's best practices " whatever they are today.
Is your hat gray? Do you take a few shortcuts, but try to play fair? Or are you an unashamed black-hatter, not afraid to hack, spam or buy your way into a number-one ranking on Bing!, Google, or Yahoo?