1 year ago

Can You Use Aggressive SEO--and Deliver Good Customer Service?

Last Updated Apr 18, 2011 11:11 AM EDT

What color is your SEO hat?

Are you a white-hatter who does everything by the book? Most companies claim that when it comes to search engine optimization (SEO) ,they're completely legit. They read Matt Cutts' blog religiously and follow the industry's best practices " whatever they are today.

Is your hat gray? Do you take a few shortcuts, but try to play fair? Or are you an unashamed black-hatter, not afraid to hack, spam or buy your way into a number-one ranking on Bing!, Google, or Yahoo?

1 year ago

SLI Systems Updates Learning Navigation, Offering Improved SEO and Shopping Experience for E-Commerce Sites | Reuters

PR Newswire

NEW YORK, Sept. 24,2015

NEW YORK, Sept. 24,2015 /PRNewswire/ --SLI Systems(SLI.NZ),aworldwide e-commerce provider for mid-to-largesizeInternet retailers and B2B sites,today released enhancementsto itsSLI Learning Navigationsolution.The new release provides visitors with better options for navigating site pages, improves search engine optimization (SEO) and gives online retailers more powerful ways to merchandise their products.SLI willdemonstrate the new release atShop.org 2015 Digital SummitBooth #1001.

SLI Systems issued the news fromSLI Connect2015, the company's second annualNorth Americane-commerce summit taking place at Carnegie Hall in New York City.

1 year ago

SEO - (Why your SEO Company is Failing)

SEO - You hired an SEO firm a few months ago. You hired them because they talked a good talk, they seemed to know what they were doing, the results they promised sounded great, and the price was right. Now youre having buyers remorse. Youre not sure if youre getting ripped off, but youre not sure thats not happening.

Maybe they just dont know what theyre doing. The problem is, you dont know. Should you give them a deadline? Should you ask questions? Should you get angry, demand results, and get labeled as the difficult client? Or should you trust them? But what if all that money is just going nowhere? You dont want to throw good money after bad.

If you feel this way, then your

1 year ago

What Is SEO? Your 101 Guide to Search Engine Optimization | Erin McKelle

When I list "SEO" as one of my offered services as a digital media consultant, most people get tripped up. SEO is a buzzword that often throw around amongst those in the marketing and new media crowd, but have you ever wondered what exactly it means? Never fear, today, I've decided to break it down for you so that you'll be able to confidently use this term correctly.

SEO stands for search engine optimization. On the most basic of levels, it refers to a process used to most ideally advance your rankings and search capabilities online. For example, if you've written a blog post, you probably want to get the highest chance of readership possible, right? Increasing the odds of someone s

2 years ago

The Only Way To Be Successful At SEO: Take A Holistic Approach


Its going to be 2016 soon, and if you still dont have synergy between SEO and your other marketing channels, you are most likely not going to see solid organic traffic growth.

SEO in this day and age cannot live in its own silo anymore because we now know how much it is impacted, both directly and indirectly, by other marketing channels, such as social media, PR, offline marketing, and even email marketing. Some of these signals include brand mentions, ci

2 years ago

20 Essential Search Engine Optimization Tips for Small Business Owners

Last Updated Jul 29, 2010 10:42 PM EDT

Matt Cutts, Google's most visible search engine optimization guru, has said there are more than 200 variables in the Google algorithm. Don't expect to find an explanation of all 200 here -- because I don't know them. (That's why Google is full of Ph.Ds.) But I have helped a number of Websites get to the No. 1 search result. How? By following simple rules. What I have learned about Google, Yahoo, Bing, and other search engines over the last 15 years could fill my Starbucks Venti cup. Lots

2 years ago

Google's new e-mail service sparks privacy concerns.

Search engine giant Google has announced plans to introduce "Gmail" a free Web-based e-mail service that would offer users 1 gigabyte of storage. In return for the storage, Google's technology will scan users' incoming e-mail and then deliver targeted ads based on key words in the messages. For instance, a user receiving a message about a friend's new car might also receive ads from insurance companies, gas stations, and repair shops.

And that has privacy watchdogs around the world barking. European groups recently lodged a complaint with U.K. authorities, charging that Gmail may violate Europe's strict privacy laws because it stores messages where users cannot permanently delete the